In the not so distant past designers launched fragrances to expand their business. However, now the scent industry is riddled with celebrities hawking signature scents. Industrious designers are turning to collaboration with mass market retailers to grown their business and
Stories of the dayon October 4, 2011
http://youtu.be/hQeSxWU2eas Target, fresh of it hugely successful (but a marketing nightmare) collaboration with with Missoni, has once again announced another designer collab. This time with Jason Wu who saw his star rise after first lady Michelle Obama wore his design.
Parties Places & Faceson January 28, 2011
Diesel and Adidas teamed up to throw a bass driven dance party at their Diesel Lexington location, showcasing the latest fashions and collaborations. DJ Blaqstar, best known for his work with M.I.A., spun bumping beats while hipsters and B-Boys enjoyed