First Look: Coach Spring 2014 Ad Campaign

Coach is currently undergoing a major brand shift. “Expect to see a refined, modern look across all of our collections as Coach continues its transformation into a premier lifestyle brand,” declares Stephanie Stahl, Executive Vice President of Marketing and Strategy for Coach. Changes include the addition of new media to its advertising along with the use of bold face names to front their campaigns. For spring 2014 Coach brought back models Liu Wen and Karlie Kloss. The models, in the spread shot by Craig McDean, wear the latest from the retailer and look so good doing so.

Here are the spring 2014 campaign images for Coach: