First Look Gap Holiday 2013 Ad Campaign
Gap’s holiday campaign captures the essence of the giving season. The “Make Love,” campaign which taps an influential group of artists and activists including Tony Bennett, Cyndi Lauper and Billy Porter, Connie Britton, Harry Belafonte, Ethan Bortnick, and Q-Tip, and more to spread some holiday cheer.
“For a few short weeks during the holidays, we become conscious of what matters most to us. It’s a time when moments turn into memories, experiences become traditions, and gifts become sentimental reminders that we’ll cherish for years to come,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “Make Love is about giving love through action, whether it’s a service to others or a gift that’s a representation of love.”
On the campaign we get a glimpse a life on some of the subjects. In one image we see Tony Bennett, wearing a navy blazer and tapestry scarf. While in another we see Cyndi Laupe r, dressed in Gap’s classic leather moto jacket. And in our favorite snaps we see actress Connie Britton with her son Yoby, dressed in a red cable knit pull over sweater.
Here are the images from the campaign: