July 26, 2021
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Hot! Aldo Launches New Color-Coded Fragrance Collection

Aldo, known for their great selection of fashionable accessories and footwear at wallet friendly prices, is now expanding. The retailer will now sell scents as a result of the recent addition of theA is for ALDO ($15 – $45) fragrance collection. Given the success of celebrity inspired scents this fragrance collection, which features three scents for women and two scents, is sure to be a hit among savvy consumers.

The five-piece color-coded fragrance collection which was created in conjunction with Givaudan and Robertet fragrance houses, are composed of women’s colors RED, YELLOW, BLUE, as well as men’s RED and YELLOW.  

“Colors are like personalities,” explains ALDO Creative Director, Douglas Bensadoun.  “Scents can be complex, but everyone knows their favorite color.  We’ve translated the A is for ALDO fragrance collection…defined by color. It’s never been easier to find yourself.”

Finding your scent has never been so easy.  The collection is in stores now.  

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