Keds Celebrates the Launch of the Spring 2011 Marketing Campaign
Keds previewed the launch of their Spring 2011 marketing campaign at the Whitney Museum on Tuesday (November 30), featuring shoes in collaboration with notable designers including Steven Alan, Alice+Olivia, among others. The classic comfy brand has a track record for outfitting the feet of folks like the dynamic duo John Lennon and Yoko Ono, Jackie O., and Jennifer Grey, so we were not surprised to preview such a wide array of fun and trendy finds.
Partnering with brands like Opening Ceremony and collaborating through the Whitney Museum with conceptual artists, Keds succeeds in producing vibrant yet practical designs that are functional and versatile. A standout shoe is from designer Jenny Holzer, which boldly exclaims “protect me from what I want,” a signature phrase used by the artist in her various works. Other kicks that caught our eye: the Skipper, a sleek nautical inspired shoe that comes in sea green or striped in blue and white; we also love the updated version of the Spectator shoe, which is accentuated in leather.
Kristin Burrows, President of Keds, delivered a riveting speech about the Keds Spring line, commemorating the launch “to celebrate this great American Museum and this great American shoe.” She cited a recent article in the New York Times: Fashion Goes, Keds Stay, an appropriate mantra for this timeless All-American brand. Through a marketing campaign that seeks to “Create/Collaborate/Contribute,” “Keds will integrate print, digital, and the experiential for continued relevancy in today’s social media surfing generation. Keds will tour a giant shoe box truck throughout the United States, which will reach out to students on high school and college campuses asking “How Do You Do” your Keds?
Besides the fantastic shoes, guests witnessed WORKSonCANVAS, a collection of modern artwork by emerging artists. And to top it off, caricaturist Ed Merr sketched lively pictures of willing participants.
By Melanie Meadows
Images from the evening