Hairdressers Take to Streets to Mark World AIDS Day
In support of World AIDS Day – five hundred hairdressers from across the country will roam the streets of New York City to launch ‘Hairdressers Against AIDS’ campaign in the U.S. Look for hairdressers dressed in red ribbon-themed hats, scarves, vests, as they take to the streets using Flip Video Cameras (and Videos Booth) and engage people in HIV and AIDS discussions. These videos will then be streamed to Times Square video billboards as well as the Facebook page and Web site.
The initiative aims to empower the entire industry of hairdressers and salon professionals to use their unique relationship with their clients and communities to become a resource to interact, educate and help prevent the spread of HIV.
Hairdressers Against AIDS is sponsored by The L’Oréal Fondation D’Enterprise in partnership with UNESCO and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC). It is one of the largest HIV/AIDS mobilization campaigns in U.S. history