January 23, 2019

Hot! Get Yours: Aveda Holiday Makeup Offerings Before they Sell Out

Aveda Heartland Holiday Edition -003

A few months I got a sneak peek at the limited-edition Hearltand holiday collection from Aveda and fell in love with the collection. I couldn’t share it at that time but now I can.

The collection which featured beautiful plums, grassy greens, are vivid and unique in the sea of nearly nude colors that so often rule the makeup counters. The colors are naturally for a woman who is willing to have fun with colors but doesn’t really want to look to made up. In essence this is the beauty of the collection. “The textures are velvety and the colors rich but not too saturated. I wanted it to look more like a stain, as if the color was radiating from within,” explains Janell Geason, Aveda Global Artistic Director, Makeup.

The collection she says is “inspired by simpler times, Heart Lands features nomadic-inspired eyes and just-in-from-the-cold, naturally flushed cheek.”

The 14 piece limited-edition collection which includes an assortment of lovely lip colors (retailing at $16), lip liners (retailing at $16) and eye definers and eye colors (retailing at $16 and $14 respectively) are available while supplies last in Aveda salons, spas and retail locations.

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