September 25, 2021
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Hot! Jay-Z Signs New Artist to Roc Nation

This past Friday (November 12, 2010) – luminaries from both the hip-hop and the pop world including Beyonce and Omarion gathered around at burlesque hotspot the Box, for a super secret and impromptu party hosted by Jay-Z.

Thanks to our friends at, we scored a coveted ticket to the party. So we were there front and center as Jay-Z officially announced the addition of New Orleans’ lyricist Jay Electronica (real name Timothy Elpadaro Thedford),34, to the Roc Nation family. “We watched this wizard do his thing. Y’all supported him. And [now] he’s an official Roc Nation signee,” mused Beyonce’s future baby daddy. “Make some noise!”

And, after brief exchange between the musicians, Jay Electronica, took to the stage and began to perform, rather rhyme, for the clearly overjoyed crowd.

Jay Electronica joins J. Cole and Willow Smith at the newly created label.

Omarion Leaving the Box

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