May 12, 2021
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Hot! Spring Into Diesel’s 2010 Spring Collection

Presentation1 What’s 20,000 square feet and encumbers over three floors??? It’s Diesel’s New York City Flagship store located on Lexington Avenue. I had the opportunity to attend their exclusive preview of the Spring 2010 collection. As soon as you hit the door, you heard the bass of the club music coming from the second floor. Once you reached the top of the stairs you could see through the glass walls (which covered the entire store) and gives you a great New York City view especially during the evening– with all the pretty lights. I proceeded in that direction only to be greeted by a pleathra of clothing in both men’s & women’s line. This event was full of models, media, & many fashionable shoppers which were intrigued by the collection and already began making purchases! Everyone was all smiles as they perused through the new garments while sipping on the complimentary drinks of beer and wine. Diesel’s latest collection is full of comfortable short sleeved shirts including some tee’s and well as slim fitting pants & jeans. The live models oozed a comfortable edgy look that is great for the weekends and the night life. If you are looking for that fresh hipster look be sure to drop by 60th and Lexington and take a peek!


Leah Richards

Pictures from the collection.

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