October 25, 2016

Hot! Gallery Hot Beauty Buy: Burberry Eyes Collection (Everything)

Now that we’re in the heart of autumn/winter, I have absolutely fallen for and am totally fixated on the latest additions to the Burberry Eyes collection that were just released in October. Lucky for me, I recently had the amazing opportunity to have Mary Wiles (who works closely with Burberry spokesmodel Cara Delevingne and travels the world creating Burberry’s Fashion Week looks as one of the backstage artists) recreate the A/W 2014 look on me, which included some of the newly launched eye products. Honestly, this look has become one of my favorites of all time (so much so that I will expose my before and after… for you to see why!).


“The new Burberry make-up products effortlessly create the illusion of a natural, larger eye,” says Wendy Rowe, Artistic Consultant for Burberry Make-up. Sign me up!

One of the tips that Mary shared in creating the look that really piqued my interest was the order of events in which to apply products. The Burberry way is to do the eyes first — completely — and then the face, cheeks, and lips. How interesting, right? But when you think about it, the method makes sense; finish the eye to perfection and then make up the face after to keep the under-eye and cheek area clean (avoiding the challenge of having to fix any fallen eye makeup residue).

The color palette of A/W 2014 is warm, and the newest additions to the Burberry Eyes collection make it even more sultry. The Bold Lash Mascara ($29) gives lashes intensely rich volume and pigment, while the new Effortless Kohl Eyeliner in Pale Grape No.04 ($29) glides on effortlessly and sets with amazingly long-lasting definition that contains a hint of shimmer.

As someone who would choose to do her brows over anything else, I have serious envy for Cara Delevingne’s brows. You know Burberry’s Effortless Eyebrow Definer ($33) has got to be good when it has become one of the model’s go-to products. It has made my daily brow routine so much more efficient – it’s actually a powder formula that is contained within a slanted tip applicator and accompanying brow brush, both which make it easy to fill in brows with a natural appearance.

The latest additions to the Burberry Eyes collection include the Bold Lash Mascara, Curve Lash Mascara, Effortless Kohl Eyeliner, Effortless Liquid Eyeliner, and Effortless Eyebrow Definer. All products are available at Burberry.com, Burberry stores, and select Saks Fifth Avenue and Nordstrom locations.

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Pauline Ma

Associate Editor. Sharing musings on beauty, fashion, and lifestyle around the clock. Say hello on Twitter!

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