October 24, 2016

Hot! This Absolut Bottle Is Not Like The Others


Almost two decades after Andy Warhol created an original work of art inspired by Absolut’s iconic bottle (the first artist to do so), the art work is now embed in a limited edition bottle. The Limited Edition Andy Warhol bottle juxtaposes Warhol’s creative vision into  into a three-dimensional bottle. “We are incredibly excited to launch this unique bottle, the design of which exemplifies our iconic partnership with the legendary Andy Warhol,” says Joao Rozario, Vice President, Vodkas, Pernod Ricard. “We hope party-goers everywhere will view it as the quintessential ‘plus one’ that will make their holiday parties pop this season.”

The new bottle reminiscent of funky nightclub wall decor–with black, blue, pink and yellow details– is available worldwide and a portion of the proceeds from the sales will benefit the The Andy Warhol Foundation. “The Foundation is delighted to celebrate the launch of the Andy Warhol Edition and proud to announce that a portion of the proceeds will contribute generously to The Foundation’s endowment from which it has distributed nearly $250M in grants supporting contemporary visual arts,” said Michael Hermann of The Andy Warhol Foundation. Additionally, as part of the launch Absolut is creating two unique consumer event one the Warhol Spirit by Absolut experience and the Andy Warhol Art Exchange by Absolut.

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