Absolut Elyx Launches Pop-Up Water Truck & Exclusive Copper Pineapple Boutique
This weekend a unique pop-up shop is happening is taking place in New York City as part of Absolut Elyx’s philanthropy campaign with Water For People, an international non-profit dedicated to providing access to safe water in developing countries. For the first time ever shoppers can purchase luxurious looking copper pineapples along with Absolut Elyx bottles for sale with proceeds benefiting charity. Every vodka bottle sold the charitywill provide access to one week of safe water (140 liters) to someone in need. For every copper pineapple drinking vessel sold, access to one month of water (560 liters) will be provided. “We firmly believe that everyone has a role to play to help shape the world we live in and our five-year partnership with Water For People reflects this. By combining the universal symbol of hospitality with copper, which Elyx uses as part of its unique distillation process – we hope the Elyx Water Truck will help to raise awareness for the global water crisis one copper pineapple at a time,” Jonas Tahlin, CEO of Absolut Elyx.
The limited edition copper pineapples retail for $119.99 for a limited edition gift box set with 750ml bottle (and are also available for purchase online at www.absolutelyx.com) Celebrity fans of the pineapple include: Marc Jacobs, Alessandra Ambrosio, Mario Testino, Kate Upton, Kellan Lutz, Pamela Anderson, prolific band –Tame Impala and many others.
The Pop up Shop is open is this weekend and will make its way to Los Angeles