April 13, 2021
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Hot! Loft Spring Summer ’10 Collection Preview

Last night, I attended the press preview for the newest “Loft” collection by Ann Taylor that will begin hitting stores in February.  Having gone to the “Holiday”  collection at The Cooper Square hotel, I had an idea as to what to expect but I must say I was blown away this collection.  The presentation and styling was just excellent as everything seem to fall into place. I loved just about every piece and much more personal style when compared to the more grown up Ann Taylor.

The preview was held at Blancet Flower Shop in the trendy meatpacking district and it lead to a wonderful ambiance that I really needed after running around. Upon entering the flower shop I was greeted with a glass of bubbly and the experience only got better.  This collection is completely practical with a huge selection of everyday classic pieces to add your collection.

Now for my favorites.

I completely adored this waist length crop cream blazer.

and this sharp white ruffle shirt.

So don’t be surprise if some of the pieces show up on my fab find. I am just saying.

That I said I know you want to look at the collection so I got you.  More pictures after the jump.


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