Hug Your Curves with Bounce Back Denim
On one of the last warm nights of the year, lifestyle apparel brand Riders by Lee held a rooftop cocktail hour at the trendy Spyglass bar atop the Archer Hotel. Imagine watching the sun set over the NYC skyline while sipping cocktails and slinking into the most comfy, well-fitting jeans ever! Riders by Lee’s newest innovation, Bounce Back Denim is made from a stretch fabric that doesn’t bag out as you go about your day. It’s denim that doesn’t lose shape and will hug your curves comfortably. Find your perfect fit in midrise skinny, slim straight or slim boot cuts.
“We pride ourselves on designing clothing that allows women to look and feel their best. No matter where her day takes her – whether at work or at play – Bounce Back Denim is made to move and to look just as great at the end of the day as it did at the beginning.” — Joyce Markwell, vice president of merchandising for Riders by Lee
Riders by Lee did their research, testing the product on over 700 women of varied shapes and sizes to find that perfect fit.
Find Bounce Back Denim in stores this fall, with a retail price of $20. Check out more at www.ridersbylee.com