Gap Taps Alexa Ray Joel and Dhani Harrison to Star in Their Latest Ad Campaigns
Things are looking up for Gap–profits are up, they found a new creative director,and their “return to basics” initiative seems to have really resonated with Gap’s loyal base. So, its not entirely surprising that for their latest marketing campaign the company–Back to Blue–is sticking to the message while encouraging its shoppers to remain true to their passions. ”
“The entire Back to Blue campaign embodies what it means to be comfortable in your own skin. As a brand that is known for expressing itself through sight, sound and motion, we wanted to bring this idea to life through the voices of two individuals who are recognized for staying true to who they want to be,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “To me, honest, open and heart-felt films like these are the future of video content. Anyone can relate to them because they’re real.”
The campaign features two videos. One featuring Alexa Ray Joel (see below) in which she sings a version of father Billy Joel’s classic, “Just the Way You Are.” The other features English musician, Dhani Harrison as he performs “For You Blue,” a song written by his father, George Harrison.
As you would expect as part of the global marketing efforts is Gap is also will promote heavily on social media and drive user engagement.