April 20, 2021
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Hot! GAP Spring 2012

Gap struggles to remain relevant have been very well document. Creative director Patrick Robinson, was let go leaving the giant retailer without a director and thus its appears Gap is once again without a formal direction.

So while the Gap figures its place in the increasingly competitive market, it seems the retailer has decided to get back to it “roots.” And for that we are thankful. For Spring 2012 Gap presented a delightful collection peppered with classic American wares. For women, the collection featured tees, jeans, trench coats and plain jackets, knit sweaters, long maxi dresses, and “classic shirts” accented with delicious pops of colors. The selection is youthful, trendy, cute, and familiar.

The sweaters are basic with various selections of stripes. The maxi dresses are so adorable and wearable. And, we found the jeans with their rich selection of colors (pinks, blues, creams) spot on with current trends. The new collection has seriously considering actually shopping at the Gap; What’s more this collection, which we thought was so well style, emphasized Gap’s biggest asset – the place to get staple pieces that can be worn season-to-season.  With this collection it seems Gap has made a step in the right direction and if this an indication of what’s to come. We look forward to seeing the changes.

Images of the collection after the cut


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