Olivia Wilde Named New Face of Avon’s Today.Tomorrow.Always.
Say what? Avon lands Olivia Wilde as the face for their cult favorite “Today. Tomorrow. Always.” fragrance collection. While the decision might come as a surprise to some, it is a fitting choice. “Olivia is an aspirational example of a woman who embodies beauty both inside and out,” said Meg Lerner, Avon Vice President, North America Marketing on the decision to have Wilde front the campaigns. “Her passion and dedication to helping others makes her a perfect fit for Avon.”
Indeed, Wilde is equally as thrilled to work on the campaign for the fragrance collection that first launched in 2004 and since then has been a must for Avon customer. “I am honored to be partnering with Avon as the face of the Today. Tomorrow. Always. fragrances,” Wilde says. “I love how the collection creates a story of romance, with each fragrance encapsulating the different stages of love.”