July 19, 2018

Hot! Gallery #NYFW Backstage Hair Report: Venexiana SS 2014


It was a Venetian Carnival at Venexiana Spring/Summer 2014. CEO and founder of Tela Beauty Organics Philip Pelusi created the look, also celebrating Tela Beauty Organics as the first to bring USDA Certified Organics to Mercedes-Benz Fashion Week. Pelusi described, “This seasons look is a nexus for my philosophy as a designer and product artist. My guidelines and design approach are always anchored and inspired by the principles of my trademarked cutting system – Volumetric. I see how ‘Venetian Carnival’ embodies my approach to hair cutting and design. I structured the V shape in the design to uplift cheekbones, draw attention to eyes, accentuate the shoulders, and support the shape, contour and carriage of the ‘feminine’.”

Pelusi provided a step by step “at home variation” of how to get the look, suggesting to twist the hair as an alternate to braiding (but if you’re ambitious, go for the braids!):

#1: To smooth, shine and bring instant moisture and health to hair – Apply a dime size amount of Tela’s USDA Certified HEALER to hands. Emulsify and apply evenly to hair, away from the hairline. Part hair down the center.

#2: Create a simple high twist of the hair from the temple to the nape – on both sides.

#3: Ponytail twist hair together at the nape. For hold, shape and definition here, use Tela’s USDA ENCORE until look is complete.

#4: Wrap a section of hair around the ponytail.

#5:: Do a simple 3 strand braid with the remaining hair. When finished, tuck under the ponytail and pin. Try Tela’s COMPOSER to finish and detail the look, adding moisture-rich shine.

TIP: for clean, smooth sections and fresh movable control, Pelusi suggests spraying Tela’s Dri Shampoo as needed throughout the process.

More product information available at telanyc.comCheck out backstage shots of the look as it was created by the Tela Beauty Organics team.

Photos courtesy of Arthur Eisenberg

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