December 14, 2017

Hot! Is Las Vegas Trendier Than Ever?

Last month, Chief Creative Officer of Paper Magazine Drew Elliott wrote a telling piece discussing why August’s Special Issue centered around the culture, celebrities, and music of Las Vegas, Nevada. Chances are you’ve heard of Paper Magazine, especially that Kim Kardashian issue – how could we ever forget?

In the piece Elliott explains why he chose to celebrate Vegas, stating: “where else can you see not one but several A-list performances, magic from around the globe, the highest of high-end hotels and dining experiences, the most luxurious shopping, fountains that dance, nightlife that never stops and commemorative token of those experiences in any format?”

Clearly, Elliott loves Nevada and it appears that the famous faces that appeared in the special issue do too. The Backstreet Boys, Jennifer Lopez, Mariah Carey, and Ricky Martin all grace the various covers of this ‘Las Vegas’ Paper Magazine issue, as each act is currently running a show on the Strip. According to Elliott, they “exemplify the fact that the hottest shows in the world are happening every day in Las Vegas”.

Honestly, we have to agree with him. There’s no denying that Las Vegas is attracting some of the biggest celebrities in the world (remember the Prince Harry thing, anyone?) and, in turn, an incredible number of visitors. According to the Las Vegas Convention and Visitors Authority (LVCVA), Las Vegas has already received almost 25 million visitors throughout 2017, a number that will surely have doubled as 2018 approaches.

Silver and Gold

Of course, Las Vegas has always been a source of entertainment, luxury and socialising, and has always remained a crucial piece of North America-based pop culture. The legacy of Las Vegas goes as far back as 1860 when the state of Nevada experienced a significant mining boom due to the natural resources of silver, gold, and various other precious minerals that were spread around the state. One of the numerous settlements that popped up throughout Nevada was, you guessed it, Las Vegas as it served as the perfect re-supply spot for trade caravans.

However, it wasn’t until May 1905 that Las Vegas became recognised as a real city and it wasn’t incorporated into the state until 1911. That said, it did receive the first gambling license from the state in 1931, which went on to create the gambling metropolis we know and love today. As the city gained a reputation for offering tourists a safe haven to have fun in, even celebrities like Frank Sinatra, Dean Martin, Liberace, Bing Crosby, and Carol Channing became regular visitors. Before long, Las Vegas was the focus of numerous cinematic features, beginning with the 1952 movie The Las Vegas Story. This was followed by various box office hits including Ocean’s Eleven (1960), Diamonds are Forever (1971), and The Godfather (1972).

Needless to say, this attracted even more tourists and, by the 1970s, the era of megaresorts and grand casinos was well and truly underway. According to trusted online casino references, the first ever video slot machine appeared on the Vegas Strip in 1976, which no doubt helped inspire the love of slots shared by millions around the world to this day, both on and offline. By 2000, the Rio, MGM Grant, Treasure Island, the Bellagio and Planet Hollywood were just some of the resorts that stood proudly along the iconic Las Vegas Strip. Each of these establishments is packed full of luxurious retailers, spas, lavish hotel suites, restaurants and, of course, casinos, all of which you can visit right now.

A New Vegas

In fact, many media outlets and travellers including the New York Daily’s Rich O’Malley have recently claimed that Las Vegas has more to offer than ever. This comes after the construction of the CityCenter project, which is made up of the Aria Resort & Casino, Mandarin Oriental hotel, Vdara Hotel & Spa and the Crystals mall. This new establishment is a complete departure from the glitzy yet gimmicky parts of the Strip like Planet Hollywood. This new Vegas is hipper, newer, and far more appealing to a new generation of visitors. In short, it’s far trendier.

Then, there’s the seemingly endless amount of celebrity shows that visitors can see, which was only slightly touched on by the Paper Magazine special issue. Alongside The Backstreet Boys, J. Lo, Mariah, and Ricky Martin, Britney Spears, Elton John, and Celine Dion are also performing in the various megaresorts. There’s also Cirque Du Soleil, plenty of musicals, magicians, and comedians, all of which appeal to a wide audience of visitors.

Las Vegas has been a remarkably influential city for well over a century now but it appears that recent celebrity bookings and new infrastructure are helping to create a fresh new reputation around Sin City. This new city is unarguably trendy, entertaining, and filled with a glamour that few people would be able to resist. Most importantly, the city is even more interesting than ever. Really, it’s no surprise that Paper Magazine and others are embracing this new Las Vegas, how could you not? It may very well be the trendiest place on Earth.

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