Jessica Alba Debuts a New Beauty Line… and It’s Epic
After finding success in baby products free from harmful chemicals, actress, erm, entrepreneur Jessica Alba is dipping her feet in the beauty market with the launch of her new beauty line. “The values we stand for — safe, effective products to lead a healthy life — translate into every vertical,” she told WWD. “Beauty was always part of the plan. It was just a matter of when, how and being able to execute it properly. I didn’t want to do this half-ass.” The recently launched beauty line which she showcased on the eve of New York City’s fashion week promises to offer products for an ethnically diverse group of women.
The line features a full range of products including cleansers, moisturizers, tinted moisturizer, blushes, makeup sponges, foundation, mascara, makeup tools, cleansers, makeup removers, a really amazing primer and so many more amazing products. All of the products are in line with the company’s message–“no harsh “No harsh chemicals (ever!).” As you would expect The Honest Company claims that these products are not only effective but most importantly are free from harsh chemicals. The 83 product line retails for $8 to $40 for skin care and $15 to $30 for cosmetics and currently available exclusivively at Honestbeauty.com.
Take a peek at curated offerings from the line.