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Hot! More Fashion’s Night Out Events at a Glance

WHO: Dior Beauty

WHAT: Enjoy complimentary makeovers by Dior Celebrity Makeup Artist Ricky Wilson (www.rickywilsonbeauty.com), as DJ Alexandra Richards spins music at the 57th Street boutique and DJ Harley Viera-Newton sports the new Velvet Eyes eyeliner patches out on the town. These couture-inspired, reusable eyeliner patches will be sold exclusively for Fashion’s Night Out at the Velvet Eyes artistry station in the boutique. Dior Makeup artists will be on hand to help clients try on the four different styles of liners. (Please see attached release.)

WHERE: Dior, 19 East 57th Street (between 5th Avenue and Madison Avenue), New York, NY 10022.

WHEN: Thursday, September 8, 2011 from 6:00pm-10:00pm.


WHO: American Eagle

WHAT: Enjoy a live performance by all-American band U.S. Royalty, comprised of brothers John and Paul Thornley, Jacob Michael and Luke Adams. Enjoy a storewide discount of 20%.

WHERE: American Eagle Soho Store, 599 Broadway (at Houston Street), New York, NY 10012.

WHEN: Thursday, September 8, 2011 at 8:00pm.


WHO: A|X Armani Exchange

WHAT: Customize a Fashion’s Night Out t-shirts, while DJ Matt Creed spins behind the turntables.  Enjoy specialty cocktails by SVEDKA.

WHERE: A|X Armani Exchange SoHo Store, 568 Broadway (between Houston St & Prince St), New York, NY, 10012.

WHEN: Thursday, September 8, 2011 from 6:00pm – 11:00pm.


WHO: aerie

WHAT: Take your picture with aerie model, Cintia Dicker, who will be in-store signing autographs.  Enjoy a storewide discount of 20%.

WHERE: American Eagle Times Square Flagship Store, 1555 Broadway (at 46th Street), New York, NY 10036.

WHEN: Thursday, September 8, 2011 from 7:00pm-10:00pm.



WHAT:  NBC celebrates their new Fall series premieres, including Whitney, Up All Night, Free Agents, Prime Suspect and The Playboy Club, where guests can take pictures with “virtual stars” from the shows, as well as enjoy custom Magnolia Bakery Cupcakes.  Bloomingdale’s in New York, Chicago and Los Angeles will also feature NBC studio set-themed window installations.

WHERE: Bloomingdale’s New York: 1000 Third Avenue (at 59th Street), New York, NY 10022; Bloomingdale’s Chicago: The 900 Shops, 900 North Michigan Avenue (cross street East Walton Street), Chicago, IL 60611; Bloomingdale’s Los Angeles: The Beverly Center, 8500 Beverly Blvd (cross streets North La Cienega Blvd.) Los Angeles, CA 90048.

WHEN: Thursday, September 8, 2011 4:30pm-9:00pm.


WHO: DVF with SVEDKA Cocktail

WHAT:  Enjoy a one-of-a-kind performance by R&B sensation Estelle, while sipping on a specialty SVEDKA Vodka cocktail. This in-store event will have a DJ, flip book photo booth, and an exclusive fragrance sampling station.

WHERE: Diane Von Furstenberg Meatpacking Store, 874 Washington Street (at 14th Street), New York, NY 10014.

WHEN: Thursday, September 8, 2011 from 6:00pm-11:00pm.

WHO: Mercedes-benz & Derek Lam

WHAT: “Let Me C Your Style”- Mercedes-Benz and Derek Lam are searching for this season’s “Crosby Girl” to go along with the season’s must-have accessory, the C63 AMG Coupe.  This Fashion’s Night Out, they will be hosting an open casting call for an awe-inspiring, effortlessly chic, confident, contemporary, style setter at the most stylish address in the world – 10 Crosby Street.

Stop by Derek Lam’s Soho store and see if you have what it takes to be the next “Crosby Girl”.  The “Style Panel” will be comprised of judges Derek Lam, Model Hanne Gaby Odiele and Casting Director James Scully.

WHERE:10 Crosby Street (between Grand & Howard Streets)



WHAT: Keep your shopping energy on high for Fashion’s Night Out by heading to ESPRIT in Soho. The feel-good retailer will debut a branded street truck outside its Broadway location, plastered with images of Gisele Bundchen and Erin Watson from their new campaign. Stop by for 40% off bounce back cards to the store and grab some Sheets™ (www.takeasheet.com) for a much-needed energy boost.  DJ DL will be spinning tunes inside ESPRIT’s Soho store to keep the night’s celebration going.

WHERE: 583 Broadway (between Houston & Prince Streets)
WHEN:  6:00pm-11:00pm



WHAT: Via Spiga will celebrate Fashion’s Night Out 2011 in their Soho boutique with the following offerings:

  • Gelato Bar: Provided by Pop Bar (http://pop-bar.com/), a special Via Spiga Gelato Bar will offer a unique selection of flavors to customers shopping in-store.
  • Free gift with purchase: Customers who make a Via Spiga purchase during the event will receive a branded set of three custom Essie nail polishes in the Via Spiga Fall color palette (gray, raspberry and mulberry).
  • Tweet-Up Giveaway: Customers in-store and online will be asked to tweet why they love Via Spiga on Fashion’s Night Out for their chance to win a free pair of shoes or boots. There will be a total of five winners, with one winner announced each hour of the night.

 WHERE: 487 Broadway (between Broome & Grand Streets)

WHEN: 6:00pm-11:00pm


WHO: Lela Rose Participates In Bergdorf Goodman’s Dog Show and Celebrates with Payless
WHAT: Lela Rose, along with her dog Stitch, will compete in Bergdorf Goodman’s 2nd Annual “BG Best in Show” Dog Show, alongside fellow designers and dog owners Joseph Altuzarra, Reem Acra, Badgley Mischka, Cushnie & Ochs, and more. Guest judges include Georgina Chapman and Keren Craig of Marchesa, Santiago Gonzalez and Tina Craig. Immediately following, Lela will stop by Payless ShoeSource to participate in the Payless Designers Shopper Meet-n-Greet with Christian Siriano and Isabel Toledo.
WHERE AND WHEN: Bergdorf Goodman 745 5th Avenue, 3rd Floor (At 58th Street) -7pm-8pm

Payless ShoeSource 716 Lexington Avenue at 58th Street (8-9)


WHO: Rent The Runway To Collaborate With Fresh Stores
WHAT: Shoppers can meet Jenn and Jenny, co-founders of Rent the Runway and have Lucy Sykes, former Marie Claire fashion director, style them in a designer dress for Fashion’s Night Out. Each participant will be able to keep the dress for free for up to four days. Shoppers can also have their makeup done and sample the new Fresh Sugar Passion Tinted SPF 15 Lip Treatment before walking the red carpet and getting their picture taken.

57 Spring Street

Between Mulberry Street and Lafayette Street

388 Bleecker street

Between Perry Street and West 11th Street



WHO: Rent The Runway Joins the Alexis Bittar Soho Store
WHAT: The Alexis Bittar Soho store will open its doors with hosts Lucy Sykes, Rent the Runway’s Consulting Fashion Director, and Selby Drummond, Vogue’s Accessories Editor. Each customer who purchases “The Selby Cuff,” designed in collaboration with Bittar and Drummond, will receive a complimentary Rent the Runway designer dress rental. “The Selby Cuff” will also be available for rent on RentTheRunway.com for a limited time.
WHERE: Alexis Bittar Soho Store – 465 Broome Street (Between Mercer and Greene Streets)
WHEN: 8pm- 10PM

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