Style Spotting with Boden’s New Line “Johnnie B”
Boden, a London based online retailer known for their bright colors, bold prints, and chic British style, has established a significant presence in America since launching stateside in 2002. With an already successful line of classic and sophisticated pieces for both men and women, along with even cutter wares for babies and young children (under Mini Boden), it’s no surprise that Boden has decided to expanded their selection. This year Boden added Johnnie B to their roster – a new line for tweens and teens.
I got a peek at this new venture at a whimsical “back-to-school” preview complete with a classroom, school supplies, even chalk. The “classroom” was outfitted with the latest collection from Johnnie B. Being a studies individual – I thoroughly examined the line. Most of the clothes are under $100 and jackets are under $200. The duds are stylish, polished, well made, with a selection of really cool prints and so much fun. I am not even a teen, yet I found pieces that I loved. With the wonderful selection of attractive clothes at a very affordable price, I feel my new found love is justified.
Standouts from “back-to-school” collection include – the Mini Skirt ($54), available in a series of stunning prints and a fantastic Gold color; the Jersey Blazer ($64), which is perfect for a relax evening around with friends; the Tie Waist Dress ($60), this lively print dress is perfect summer and winter; the Double Layer Dress ($60), a fantastic dress for casual days. Also, there’s a wonderful selection of graphic tees, polo shirt, and cardigans. I am even anxiously awaiting the Prom Dress ($80), I selected at the preview and I am not even ashamed to admit it.
The collection is available to shop now.