March 26, 2023
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Hot! Mark Your Calendar: DreamDry Opens Uptown Location

Rachel Zoe Prepares for the DreamDry 57th Street Opening in NYC

In just a few days DreamDry devotees will rejoice with happiness for a new outpost is going join the Flatiron location. The 1,800-square-foot store, located on 315 West 57th Street between 8th and 9th Avenues, will open on September 6.  The uptown outpost will feature all of the amenities DreamDry is known for — including ultra chic blow-dry specials. Additionally, it will include new design elements including a runway-inspired layout and an expanded VIP area available for private appointments and events.

Naturally, Rachel Zoe, who helped create the concept, took time off from her busy fashion week preparation to peek at the new salon. On Tuesday, August 27th, along with CEO and partner Robin Moraetes and husband Rodger Berman, Zoe, previewed the salon and tried out some of DreamDry’s signature styles.

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