Rent the Runway + W Hotel Team Up to Bring Curated Closets to the Fashionable
As fashion week approaches, one topic of discussion among fashion editors: is what does one wear to review designers collection? After all, if one is going to critique fashion, shouldn’t one look the part? Seems simple enough.
The sartorial choices of editors is one that Rent the Runway is keen to tap into. This season, the online site, which as you already know rents designer dresses and accessories a, is teaming up with W New York and W Downtown to bring well curated closets to the fashion cognoscenti. In the lobby of the hotels, a collection of merchandise “curated by fashion director Lucy Sykes and manned by Rent the Runway stylists with iPads, will be readily available so that renters can view the Web site for further options. Customers can will either walk away with the item or have to wait till next day depending on whether item was chosen the “Closet” or from online you.
In the space there will be a series of closets. According to WWD, “Each closet will display two dozen dresses, as well as jewelry and accessories, and styles will change daily to highlight designers showing that day. For W Union Square and W Downtown, there will be edgier brands and designers including Opening Ceremony, Yigal Azrouël and Erin Fetherson, to reflect the neighborhoods. At the uptown hotels, there will be a traditional array including Halston Heritage, Badgley Mischka and Vera Wang.” How is that for fancy?