Kmart Launches New Interactive Fall 2010 Campaign
Kmart, has always offered its customers affordable clothing that is almost always high quality and comfortable. However, Kmart is not always perceived as the most trendy or fashionable place to shop for the latest styles. So to ramp up their image, the retailer, hired photographer Alexi Lubomirski (V Magazine, GQ) to shoot the Fall campaign that is schedule to debut in the September 2010 issue of Vogue – the K-Mart’s Fall fashion spread.
Of the fall campaign, Kathy Huynh, VP of Women’s Apparel Design, says “we want fresh fashion that’s on-trend but it also understandable and affordable. It’s about buying those few new pieces and incorporating them into your wardrobe to give everything else a fresh lift.”
Indeed, this latest collection includes the latest must have fall styles. Expect to see a Pepper Jacket with shoulder embellishments, a Rocker Chic Bomber Jacket, high-waisted peplum military jacket and Distressed Skinny Denim.
Check out the Fall Collection, and enter to win a shopping spree. Hurry.