Levi’s Launches “Levi’s Curve ID”
For some reason, I decided that denim jeans was not for me. Just like that, I stopped wearing any jeans; I felt that they didn’t flatter my figure and I did not find them stylish. So, I was happy with my decision and never ever looked back. However, it seems the universe has other plans for me and its actively campaigning for me to reconsider my stance on jeans. You see, I was gifted with Hello Skinny Jeans, which much to my surprised I loved; then, the fabulous people behind Charlotte Russe gave a pair of Jeggins and like my Hello’s! – I love my jeggings and I am not ashamed to admit it. And, now Levi’s is getting in on the action. I received a very enticing invitation to attend a media party to eat ice cream, drink, eat, preview their line and take home a pair of jeans. Uhm yes, I was sold.
It seems Levi’s has finally figured out what we women have known for a long time that – “All Asses Were Not Created Equal.” Boy, I know. So, they created a line of denim jeans for three shapes. So, they are jeggins, straight leg pants, boot cut, all individually designed for the three shapes. Smart, right? What’s even smarter the lovely staff will measure and tell your shape. No need to guess.
Here are the lines:
Slight Curve – designed to celebrate straight figures Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans usually fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Demi Curve – designed to fit even proportions Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.
Bold Curve – designed to honor genuine curves Bold Curve is designed to hug the waist, without gapping or pulling. If jeans usually fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.
I am a demi curve and I seriously love the way my new jeans fit and they are super stylish. How can it not be? Its Levi’s after all.
Want a pair for yourself? Well, if you are NYC, Levi’s is offering giving New Yorkers an opportunity to get a free pair of jeans. Details here.
(Images to thanks Beautybybenz.com)