DKNY Got the Cool Kids to Come Out to Madison Square Park
Yesterday afternoon, our social media feeds were filled with people showing their excitement for DKNY’s latest activation. The event, which was held at Madison Square Park, celebrated the launch of the DKNY MYNY fragrance. DKNY’s current campaign star Rita Ora, who was sporting a lovely bob, was joined by Chrissy Teigen, and Hannah Bronfman. The group was on hand to fete the fragrance that is inspired by the modern urban spirit of New York City.
In addition to celeb spotting and fragrance samples, guests were treated to one-of-a-kind, heart-shaped pretzels, inspired by the DKNY MYNY-shaped bottle and created exclusively by Dominique Ansel, the James Beard Foundation award-winning chef and Cronut™ creator, and served from a custom NYC-style pretzel cart.