Macy’s I.N.C Unveils Anna Dello Russo Collab

OpenHouse Gallery, in Nolita, was swarming with activity on Wednesday, as fashion editors gathered to preview Macy’s I.N.C latest collaboration with famed editor Anna Dello Russo.

Image Via Stuff Fly People Like

Guests sipped bubbly as they enjoyed a rotating showcase of the Fall 2011 collection. The presentation started with a video that was plastered against-the-wall which featured details on the project. After the video finished a slew of models marched out and demonstrated the looks ADR “worked on.” Admittedly, there was some confusion among the guests (including us) as to the role ADR played in the creation of the Fall 2011 collection. Did she design? Did she serve as a creative director? Did she style the collection? Are just a few of the questions we overheard from guest. Here’s what we found-her official title is ‘Guest Editor-at-Large’ and in this role she selected her favorite pieces to present. Essentially, she was a stylist (at least we think).

Image via Stuff Fly People Like

Here’s what we know for sure, everyone seem to enjoy the music from Sky Ferreira as they ogle the collection. The finished looks are bold, vibrant, and charming. A favorite was a pink trench coat.

Guests in attendance included Solange Knowles (flanked by adorable son Julez), Genevieve Jones, June Ambrose, and Byrdie Ball.