Ray Ban’s Newest Contest Rare Finds
Ray-Ban, a leader in fashionable eye-wear, is quietly changing the advertising landscape with their latest innovative campaign/contest – “Rarefinds.” This campaign attempts to bridge the gap between traditional print media and online media.
The “Rare finds” is an interactive contest “that incorporates a hidden layer in all Ray-Ban Rare Prints advertisements that allows consumers, with the help of RayBan.com/RareFinds to unlock unique video content, including behind-the-scenes footage of music festivals and exclusive concerts clips among other highlights.
Once the content is unveiled and the rarefinds is identified, an access code is provided, the person then will receive a token which can be used towards winning exclusive prizes that include:
* Trip for 2 and tickets to see HOT CHIP at SUMMER STAGE in NYC
* Trip for 2 and tickets to the MAXIM Summer Music Experience in Chicago
* Trip for 2 to the SPIN Magazine FLY-AWAY Experience in NYC
* Custom Ray-Ban guitar and lessons with a rock star
* Custom Ray-Ban ELLE tote bag
* Custom Ray-Ban IPod Nano 8G
Intrigued here’s an instructional video to help you…
Here are the images to look for.