March 25, 2023
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Hot! Fun Facts From the White Diamonds Elizabeth Taylor Fragrance Survey

Results from the first White Diamonds Elizabeth Taylor Fragrance Survey identifies ways in which women everywhere indulge in their fragrance choices and more.


  • 81% of women apply fragrance once a day
  • 90% of women wear a fragrance for date night
  • 71% of women feel that wearing a fragrance makes them sexier (ooh lala)
  • 72% of women have one signature scent (White Diamonds was Elizabeth Taylor’s signature scent)
  • 70% of women’s fragrance purchases are influenced by friends
  • 74% of women think that having a signature scent makes them more memorable

Whether you choose it for yourself or as a gift (earlier this year, we gifted our Moms with a White Diamonds Elizabeth Taylor gift set – and it was a hit!), this fragrance’s memorable floral scent is the bestselling celebrity fragrance of all time.

White Diamonds Elizabeth Taylor is available at Macys, and fine department stores. ($52.00 for 1.7 oz, or $68 for 3.3 fl. oz.)

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