Nordstrom Debuts Beauty Spot
If you’re a beauty junkie, we’ve got news that will surely please you: Nordstrom is re-branding their beauty department and launching Nordstrom Beauty Spot.
The red-branding will include hot new sections and expanded social media integration. Shoppers whether online or at their brick-and-mortar store will receive expert advice that will (hopefully) inspire them to re-create trends and play with makeup.
Additionally, to launch the Beauty Spot Nordstrom’s partnered with six social influencers including one of our favorites, DJ Kiss, Karla Deras of Karla’s Closet,Erica Domesek of P.S. I Made This, to create relevant and timely content that average woman will enjoy.
The women created content for the beauty blog that reflects their personal taste. For instance, DJ Kiss shared her favorite products for a flawless night look (and she always looks flawless–shopping list anyone?). Domesek, on the other hand created an easy DIY project to organize your home “beauty spot.”