Gap #Shines at Gallow Green
Last night the cool kids took advantage of the great weather and trooped to Chelsea’s Gallow Green, located in the McKittrick Hotel, to attend a fête celebrating the launch of “Shine,” Gap’s Fall 2012 campaign.
The campaign, which will roll over the next eight weeks throughout all of Gap’s social media channels, features a mélange of artists including Seth and Scott Avett from the Avett Brothers, Karmin, Lil’ Buck, Lia Ices, Yuan Yuan Tan, Kaki King and Nicki Bluhm. The group was selected to bring Gap’s “Icon Redefined,” collection–featuring signature pieces reinvented –to life.
In addition to the sneak peek at the new campaign guests were treated to a special performance from Nicki Bluhm and The Gramblers; Bluhm, starts in the “Shine” campaign series.
Here are the images of the campaign. What do you think?