Kelly Rowland Celebrates the Debut of Her “Special Edition” Watches for TW Steel
Watchmaker TW Steel spared no expense, this past Tuesday, at the unveiling for Kelly Rowland’s “Special Edition” watches. Held at The Standard hotel, guests were treated to an all night rave which included fireworks, lots of booze and a special appearance from the guest of honor herself.
Rowland, who serves as a brand ambassador for TW Steel, was obviously happy with her partnership with the brand. Wearing a a ruffled v-neck dress, tousled hair, the Grammy Award winner expressed her excitement for new collection and the celebration. Saying ‘‘I know from previous experience that TW Steel does everything ‘Big Time’ and tonight was no exception at The Standard, especially with that outstanding fireworks display. For me it’s amazing to finally share with everyone the watch designs we worked on together and to see everyone’s enthusiasm for them. I simply love how they look, they’re both exciting and stylish which was my goal all along.”
Rowland’s special edition watches, available in either pink or blue, will include 56 stunning zirconia baguettes and house a chronograph movement with a sandblasted case complete with AA-grade PVD rose gold plating. And, her signature will adorn case back on each timepiece which is presented in a luxurious CEO watch box.
At the celebration Rowland, was joined by Jessica White, Tika Sumpter and the always publicity shy Adrienne Bailon.
Here are some images from the evening