Today is Day…You Can Now Buy H&M Online! Hide Your Wallets

Today is the day where frugal but stylish fashion types will rejoice with glee: H&M finally has e-commerce. After months of secrecy regarding the launch date, the Swedish store, known for their fast fashion, officially launched their U.S. online store.

“We are thrilled to launch online shopping in the U.S.,” says Daniel Kulle, U.S. President for H&M. “This significant milestone fully rounds out H&M’s multichannel offering. Along with close to 300 stores, our U.S. customers will now have twenty four hour access to the best of our fashion and home collections via their computers, smartphones, and tablets from anywhere in the U.S.”

As expected the shop will offer the same collections online as in stores and customers will have access to special “online-only” items year-round. Additionally, to mark the arrival regarding the online shop– H&M will partner with 50 bloggers (one representing each state), through a user-generated contest titled, “50 States of Fashion.” According to the release the contest “will serve as a creative call to action for all fashion loving H&M fans. The bloggers will ask their readers to tag their personally curated looks from their hm.com purchase on Instagram, enlisting themselves into the search for America’s top H&M look.”