Alabama Shakes Kicks Off Mercedes-Benz Evolution Tour
Mercedes-Benz made their first stop of a nine stop Evolution Tour to celebrate the launch of the new Mercedes-Benz GLA, this past Thursday at New York City’s Terminal 5. The event which was packed with thousand of concert-goers, most of whom won free tickets via promotions, featured an incredible performance from the Alabama Shakes and musical stylings from Questlove.
In addition to the great musical performances guests were treated to custom printed shirts, food stations featuring pop-shops, endless supply of Heiniken, cocktails featuring Wodka, and a one-of-kind live interactive art exhibition by Mr. Brainwash--the highly-buzzed about artist. Mr. Brainwash, gratuitously splashed paint on the exterior of a brand new Mercedes-Benz GLA much to delight of onlookers who snapped and videotapped the experience. The car will design will continue to evolve as the tour continues throughout the eight cities.
In attendance, were Hannah Bronfman, Hilary Rhoda with her fiancé Sean Avery, Chelsea Leyland, n Brendan Fallis, Chelsea Leyland and Nicky Hilton who we spotted as she was arriving into the party,
The Evolution Tour, will continue with eight more dates across major American cities including stops in stops in Atlanta, Chicago, Dallas, Los Angeles, Miami, New Orleans, San Francisco and Washington, D.C. And, will include performances from Young The Giant and Meyer Hawthorne on the remaining cities.