October 23, 2017

Hot! G.H Mumm Celebrates ePrix weekend of Formula E

Bubble brand, G.H Mumm ( champagne partner of Formula E), knows how to throw a party. Seriously, they do. Their latest celebration held on Friday 14th to kick off the inaugural ePrix weekend of Formula E in Brooklyn, NY was no exception. Guests gathered at the Emotion Club, just feet away from the Formula E racetrack, which was decorated to resemble a fancy Spanish villa. Through the space, white couches were placed where guests were able to sit and chat.  Additionally at the entrance guests were treated to virtual reality station which featured a disturbingly real looking hologram of Usain Bolt that guests were welcome to use to to create real life social moments.

The party also included an appearance of  Formula E driver and past champion Nelson Piquet Jr who mingled with guests (yes also “partied” with Usain Bolt), toasted the weekend of racing with G.H. Mumm Grand Cordon. The evening featured endless G.H. Mumm Grand Cordon, delicious bites and appearance from Alicia Quarles who served as the evening hostess.

The evening concluded with a presentation of the G.H Mumm campaign projected on the building facing the space.

The festivities ended on Sunday July 16, with a VIP celebration. Guests including Chairman of the Formula E Sustainable Committee Leonardo DiCaprio, actor Chris Hemsworth, The Daily Show host Trevor Noah, model Hilary Rhoda with husband Sean Avery, and Alicia Quarles who all cheered on as Sam Bird of DS Virgin Racing took first place among the top racers in the league.

Rhoda was spotted at the bar toasting the winners with champagne, as a hologram of Olympic Gold Medalist Usain Bolt appeared on screen to DJ for guests at the event. Bird, ecstatic with his win, popped open a 3L bottle of G.H. Mumm champagne and sprayed the crowd to celebrate his victory.

G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City
G.H. Mumm Champagne Celebrates Formula E With Mumm Grand Cordon At Inaugural ePrix Race In New York City

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: G.H. Mumm champagne on display as G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: G.H. Mumm champagne on display as G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: G.H. Mumm champagne on display as G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: G.H. Mumm champagne on display as G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: Winner Sam Bird of DS Virgin Racing with G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: Winner Sam Bird of DS Virgin Racing with G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: Felix Rosenqvist, Sam Bird and Nick Heidfeld with G.H. Mumm Champagne celebrate Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: Trevor Noah and Jordyn Talor watch the race as G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: A view of atmosphere as G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: Hilary Rhoda poses for a photo as G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: A view of atmosphere as G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: DJ Izy spins as G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: G.H. Mumm champagne is served as G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: DJ Izy spins as G.H. Mumm Champagne celebrates Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

THE BROOKLYN BOROUGH OF NEW YORK CITY, NY - JULY 16: Winner Sam Bird of DS Virgin Racing and Formula E Ceo Alejandro Agag with G.H. Mumm Champagne celebrate Formula E with Mumm Grand Cordon at the inaugural ePrix Race on July 16, 2017 in the Brooklyn borough of New York City, New York. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

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