February 1, 2023
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Hot! The Macallan New Distillery is Coming to NYC & You’re Invited



“The Macallan Distillery Experience” is coming to Grand Central Terminal. The experience will make the users feel like they have been fully transported to the whisky mecca. It is created using 360-degree video (using technologies such as drones and a remote-controlled robot). It results in a 15x15x15 cube-like structure allows for a group VR experience for groups of 15 at a time.

The experience includes cutting-edge wind and scent diffusion technology matched to the footage and fully interactive leap motion controls allow guests to guide the experience with a mid-air gesture of their hand.
Outside of the NYC events, whisky enthusiasts around the globe will be able to view “The Macallan Distillery Experience” on their mobile phones or desktops, through social media, or at select wine and liquor retail stores, bars and restaurants using a VR headset. What’s more legal people will have a chance to sample  The Macallan’s new Edition No.4 whisky.

Here are the exact timings for the Grand Central activation:

· Date(s): Wednesday, July 25, Thursday, July 26 and Friday, July 27 (half day only) – Friday, July 27 is National Scotch Day

· Time: 11:30 AM to 7:30 PM (12:00 PM to 3:30 PM on Friday)


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