Loft 2009 Holiday Collection
Last week, I had the privilege of attending the Loft new Holiday Collection preview event. The preview collection was held at one of my favorite event spaces in New York City the Cooper Square Hotel Rooftop because of its amazing views of the city. The weather could not have been more perfect for such an intimate yet welcoming crowd.
The bubbly was flowing and the collection on fall display made for an excellent evening. And, for me a great learning experience about LOFT. You see, I’ve always had this perception of Ann Taylor clothing as being for the very business oriented women. You know the ones who are not really allowed to play with fashion because their jobs demand that wear very corporate attire; or, for the older women who opt for classic comfort over current style. My personal style doesn’t fit with either of these type of women. So I very rarely ever considered LOFT as a place to pick up perfect stables pieces to add my collection. But, I was I really impressed with what I saw
This new collection is far from the “momsy collection” while we love moms but we don’t want dress like them, sorry Mom. Anyways, the holiday collection is fun, girly, stylish, affordable and best of all you can find a great collection of staples pieces that you can wear or use for seasons to come. I already have my eye on a couple pieces.
Upon my departure I received a very lovely bracelet and a look book of the collection courtesy of LOFT. YEAH, what’s not like about that? Below, pictures of the event.
Pictures from the collection.