Alize Presents: Concrete + Cashmere Launch Celebration!
Concrete and Cashmere a new online reality TV series had its official coming out party at the trendy Copper Square Hotel Rooftop Suite. According to the press release the show is “the first of its kind in the spirits industry, Concrete + Cashmere follows a dynamic group of eight young fashion upstarts as they endeavor to make a name for themselves in the fashion industry.” The winning contestant will walk away with the $10,000 grand price and a Career Polishing Pack. The judging panel is a diverse group of fashion world personalities that include such as Christian Siriano of Project Runway.
The weather absolutely brilliants creating a perfect backdrop of the city. Attendees got down to the tunes of the famous DJ’s in the house that were spinning the best tunes! DJ D-Nice got the crowd dancing to his great mix of Hip-Hop, Pop, R &B, 80’s and of course Michael – yes, Michael deserves his own category. DJ Rashida got on the turntables about eight and played a good mix of Techno, House and Hip-Hop, right before the walk-off, which was hilarious. James Laforce (of Laforce and Stevens) himself put on his high-heels and did his best supermodel walk and I must say was rather impressive.
I had some apprehension about Alize for some reason, I have a rather perception of Alize. I don’t know where it comes from but after the event I realized that I have unjustly judge the beverage company. I enjoyed the drinks- the drinks were surprisingly good.
Anyways guests included, Dee and Ricky, Erin Lucas, some of the contestants, Angel Chang, David McKnight and of course some of New York City most fabulous. The gift included a bottle of Alize, a tee shirt, and a recipe card to create your own specialty drinks.
The show is currently “airing” on line. Who you think will win the grand price? Let us know, once you’ve watched it.