October 21, 2016

Hot! Bria Murphy Introduces “Anti Reversion Serum” From Dark and Lovely

SoftSheen-Carson Dark and Lovely welcomed hair care enthusiasts to a cocktail hour and product demonstration of their newest hair treatment – a Six Week Anti-Reversion Cream Serum. This product prevents curls, kinks, and waves between relaxers, enabling those of us with chemically relaxed hair to lengthen the time between treatments and reduce the use of daily heat. The cuticle blocking technology prevents moisture from getting into the hair follicle, this prevents frizzing, and also prevents moisture from leaving the hair, allowing hair to maintain its luster and definition.

Bria Murphy was on hand to speak to guests about her use of the product. Our lovely Editor-in-Chief Lorna Solano acted as hair model for the event, and the product results were evident in her chemically treated hair. Since Lorna hadn’t had a relaxer for 6 months, it was easy to see the difference between one side of her hair, which was treated with Dark and Lovely’s Six Week Anti-Reversion Cream Serum, and the other side of her hair, which was not. The treated side was smooth, silky, and held curls that were ironed into the ends. The other side was clearly reacting to the humidity of the day. The natural roots were frizzed and puffy and the curled ends were losing their definition. We were impressed.

Refreshing spritzes and delicate hors d’oeuvres circulated as guests made use of interactive computer demonstrations illustrating the details of the product and its usage. At less than $10, at your local CVS store, this product is definitely worth a try.

Check out this new innovative serum!

Header image via My Life on (and off) the Guest List.

Additional images from event


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Melanie Meadows

Associate Editor for The Fabulous Report. Freelance Grantwriter.

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