Ferragamo Celebrates the Launch of ATTIMO at Le Bain
Last Wednesday (June 30)–Ferragamo, hosted a special party to celebrate the launch of their new pillar fragrance, ATTIMO, at the newly opened Le Bain situated poolside at The Standard hotel Rooftop. With already amazing views of the New York City skyline, the swanky hotspot was temporarily transformed to suit the night celebrations. The pool was drained and replaced with a garden of flowers/roses that closely matched the fragrance bottle. And, in the rooftop, event designer Bronson van Wyck, added a makeshift “photo-studio,” where famed party photographer Patrick McMullan captured lucky guests in their own “instant” ATTMO moments. Attendees sipped on specialty cocktails,enjoyed smalls bites, and danced to the tunes of TFR favorite DJ Kiss who was on the turntable till the party ended.
Giovanna Ferragamo, chatted and mingled with the scores of VIP guests, which included some industry heavy-weights. Notable attendees include, ATTIMO campaign model Dree Hemingway, Gaia Repossi, Fabiola Beracasa, Chiara Clemente, Lady Alice St Clair Erskine, Lorenza Gentile, Sebastian Stan, Jessica Szohr, Agyness Deyn, Stavros Niarchos, Topper Mortimer, Dan Abrams, among others. We spotted an apparently carefree Derek Blasberg fresh of his YSL scandal, seemingly having a grand time. Infamous and perpetual party-crasher Priyantha Silva, managed to infiltrate the gathering but like a bad Russian spy – his true identity was quickly discovered and was promptly escorted out by the beefy security guards. However, lucky attendees who were invited continued with their party uninterrupted way past the end time.
The new Ferragamo scent, ATTIMO, aimed at younger demographic, will be available purchases on July 23 at Salvatore Ferragamo boutiques and Bloomingdales stores. Expect ATTIMO to hit stores nationwide in mid September.
Images after the cut