February 19, 2019

Hot! Gallery Why This Professional Brazilian Haircare Line Should Be Your Next Purchase

While the name may be more familiar to hair professionals (though this is sure to change, given the addition of more products on its website for direct-to-consumer purchase, not to mention being named to Allure’s Best of Beauty list as recently as last year), Brazilian haircare brand INOAR has been around since the early nineties. Since then, INOAR has always been committed to providing professional-grade products that deliver on a commitment to leave clients with smooth, silky and simply well taken care of hair.

We got to try a few of the products ourselves and the results have been great – not to mention that the purchase price of each is genuinely affordable. Among our two new favorite bottles of hair potions currently on our main bathroom shelves are the Thermoliss De-Frizzing Balm ($18.00) and KALICE Multi-purpose Premium Oil ($30.00), both perfect for summer.

Here’s why:

INOAR Thermoliss Collection thumbnail
INOAR Kalice Collection thumbnail
INOAR Thermoliss Collection
INOAR Kalice Collection

Pictured here: The Thermoliss Collection
What it is: The defrizzing balm is suitable for all hair types, including chemically treated or colored hair. The hero ingredient, as evident from the packaging itself, is Argan Oil.

For starters, the scent is amazing. Apply to damp hair as a heat protecting shield prior to using styling tools. The result is light, bouncy and smooth hair (with a lovely and light fragrance that hopefully lingers all day). Conquer even the most humid of summer days with this frizz tamer.

Pictured here: The KALICE Collection
What it is: Who doesn't love a multifunctioning product? This oil is actually a blend of 7 different types of vegetable oils and can be used on the face, body AND hair.
Try it to help remove stubbornly set makeup, moisturize dry skin and add extra shine to hair. With the various ways to use it, we find ourselves taking it in and out of the shower. A little bit goes a long way.

Visit the online store for more products you can easily add to your cart (tempting!), including the Divine Curls collection and specially formulated treatments designed to help retain and brighten color in blonde hair.

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