Carrera Summer Escape Comes To New York
This past weekend, a slew of crazy New Yorkers, willingly braved the scorching heat to attend Carrera’s Ultimate Summer Weekend Escape – the New York Edition. The mini-summer “getaway” was held at atop the rooftop of 505 West 37th street. The fun event promised sun bathing, yoga, BBQ, spa services, unlimited open bar and a host of others activities amid wonderful views of the NYC skyline.
And, like last-year, Carrera delivered on their promise “…to serve as the ultimate retreat.” But, what else would you expect from makers of such cool wares?
One would think the high-temperature would scare any proper sun-hater away but most guests (myself included) lazily lounged around the beautiful (and HOT) sun-deck. And, why not? There was fun to be had. I spotted many attendees – sitting in beach chairs, with Carrera beach towels clearly visible, with drinks in hand, and with magazines by their side; all while listening to the music that constantly played in the background. The set of rotating DJs helped create and maintain a relaxed and fun vibe. While, all the DJs did their “thang” my favorite was DJ Mia Moretti, who along with violinist Caitlin Moe, roused the crowd with their impressive renditions of pop songs played along the violin. For those who chose to stay away from the sun, they had a range of activities to choose from. And, judging by the long-wait for services just as many took advantage of the manicure services, mini-makeover, massages and blow-outs.
Once again Carrera did a wonderful job with creating a true summer escape. Sadly, for us New Yorkers, Carrera has left us for good but that’s good news to some of you – as the Summer Escape may be coming to a city near you. So, don’t miss the fun. I wouldn’t.
stay tune for images..