First Look: GUESS Fall 2013 Ad Campaign
Here’s wishing our summer looks a little like the fall 2013 ad campaign from GUESS. The campaign, reads the release, “evokes the freedom of a road trip into the desert.” As with previous campaigns this has one has lots of gorgeous models–we are talking Gigi Hadid, Natasha Barnard, Megan Williams, Kate Bock, Gui Fedrizzi and Jacey Elthalion–frolicking in a scenic collection.
The campaign which was directed by Paul Marciano, Creative Director for Guess? was inspired by vintage Americana influences. As you would expect, giving GUESS’ history with denim, there are lots of denim looks including worn-in denim overalls, jumpsuits, and jeans in various shades of indigo. However, there are some unexpected surprises including bight red leather jackets.