October 24, 2016

Hot! Benefit’s “They’re Real Mascara” Now Has an Amazing Sibling That Will Shake Your Boots


If you love Benefit Cosmetic’s cult favorite– They’re Real Mascara, get ready because the brand is adding another product to their arsenal that will really make you shake your money maker (not even kidding).

Benefit is releasing “They’re Real Push-Up Liner,” the first gel eyeliner pen that allows EASY application to eye like a boss. The liner works because AccuFlex™ tip, a rubberized tip that easily hugs to the lash line. The tip with a quick offers an even line and highly pigmented color that really lasts. In no time you’ll try all the cool colors from the runway.

The liner will retail for $24, and the remover (which you’ll need) will retails for $18 when they arrive at Benefit counters on June 27. Now if I piqued your interest, we here’s a little secret, Benefit is offering super fans, early access to the liner with a special dedicated site.

Check out site theLinetofine.com for your early access.

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