Liv Taylor Attends G-Star Raw Gallery Opening in Shanghai
Actress, and new face of G–star, Liv Taylor, traveled all the way to Shanghai, China to unveil the special G-star’s Raw Gallery on May 28th. The temporary presentation or “RAW Gallery” was situated in the famous Grand Gateway shopping mall in downtown Shanghai and where the local G-store is housed in the basement.
The RAW Gallery showcases the many G-Star products and tell the G-Star brand story to the Chinese audience by offering them the opportunity to discover and experience the world of G-Star’s DNA. So, guests to the RAW Gallery will view G-Star’s proprietary Arc denim styles, collection pieces from the high-end RAW Essentials collection as well as the female Low-T collection, a special collection inspired by Liv Tyler.
The Raw Gallery was only in China for a short period because it is headed to Italy where it will travel to a trade fair in Pitti Immagine Uomo on Florence; while there, the gallery will be used as a presentation space for the new Spring/Summer 2011 collection.