January 30, 2023
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Hot! Now Open e.l.f Boutique in the East Village


It is safe to say that there are plenty of places to buy makeup in New York but none of them are as wallet friendly as the recently opened e.l.f boutique. “We think our existing fan-base will get a kick out of the come-to-life experience of e.l.f and new customers will be intrigued by the captivating color and the realization that we are always on-trend,” explains e.l.f Chief Executive Office, Joey Shamah.

The one-thousand square foot East Village makeup shop (located on 741 Broadway) with its white walls offers a serene ambiance that feels like a makeup lovers paradise. The first ever e.l.f shop is also a full service destination featuring everything from body-lotion towels to brushes to lip-stains to blushes as well as professional makeup artists who are verse on the offerings. Not surprisingly, giving the wealth of options and the low price point traffic at the store is off great to start says Shamah. “Traffic has been brisk already,” he says. “And we’ve hardly said a peep about it. It’s a good area, and we have a wide sphere of awareness from all those years as on online everything’s-a-dollard brand.”

The store, in addition to the makeup offerings, will also offer free makeup lessons, free makeovers by professional makeup artists, in store pickup of online orders and so much more. So do check it out.

Photo credit: via DNA Info

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