February 19, 2019

Hot! Gallery 6 Reasons to Love Amika and Have the Best Hair This Summer


Everyone we’ve talked to lately has agreed on one thing: how is it almost Memorial Day Weekend already?! While our fingers are crossed for consistent warm and sunny weather to grace us with its presence in NYC soon, our minds are drifting ahead to think about summertime rooftop soirees, brunches al fresco, and weekend getaways to the shore (don’t even get us started on the line-up of summertime weddings approaching).

Whether you’ve got an appointment for a fresh haircut on the books or making the decision to keep your locks long this summer, you’ll want to have an arsenal of supporting hair care and styling products on hand to perfect the look. Enter: amika. We’re absolutely smitten with the sea buckthorn berry-derived line of products and the style-only Williamsburg salon (amika styleblow, located at 204 Wythe Avenue), and here’s why.

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#1: The Perk Up Dry Shampoo contains a rice starch that absorbs oil in the hair, and unlike some of the other dry shampoos we've tried in the past, it doesn't leave a goopy white residue. Use it to refresh hair in between washes or to add extra volume to the root while you are styling. The sea buckthorn berry formula lends a sweet fragrance to it (we even considered one of Desigual's past Fashion Week backstages the nicest smelling thanks to amika!). It's convenient and easy to have a bunch of these little guys (1 oz. travel size) scattered throughout a daily routine - keep one at work, in your gym bag, etc.

$10.00 (1 oz.) / $22.00 (5.3 oz)

#2: We have been using this Leave In Cream for months now, and to our delight it has helped to create softer, frizz-free hair after blow drying - leaving hair looking healthier. We prefer to apply it to hair while damp (although you could also work it into your hair when it's dry), paying particular attention to the ends, which typically come under the most heat during styling.


#3: Putting hair under the heat of a dryer is just a reality we face because sometimes (most times) there just isn't time for it to air dry. The Heat Defense Serum is like a knight in shining armor for your hair. Work it into your strands while hair is still damp (again, giving a little extra love to the ends) and it'll work like a shield to protect hair from overheating -- because no one likes the look or smell of "burnt" hair. After drying, the result is smooth and shiny hair... like "just-out-of-the-salon" hair that now easier than ever to recreate.


#4: Touchable Hair Spray says it all in the name - while the formula works to lock styling into place, it does so in a way that hair is still super soft (definitely NOT crunchy - yuck). Again, the hero ingredient of sea buckthorn berry helps to nourish hair while it does the job to make hair stay put. It's a trusty solution for even the thickest and heaviest of hair (we can attest to that!).


#5: When we met amika's Global Artistic Director Naeemah LaFond recently at amika styleblow, we admitted that most of the time we take the lazy route with hair and beyond the wash/condition/protect routine, leave it as it is (having voluminous curls often comes in the form of our daydreams). Based on this habit, she recommended the Wizard Multi-Benefit Primer, which has quickly become part of our every morning.

We use face primers, so why not hair primers? This lightweight spray is a favorite for both pre and post-blowout use. Use it before putting hair under heat to detangle and protect. Use it after to finish off your look with a layer of nourishing and glossy moisture. If you fall under the "lazy hair" category (it's OK), this will help take your hair to the next level without much effort.


#6: The amika styleblow location in Williamsburg is adorned with beautiful, colorful shelves, charming gold accents (including a kitschy gold nameplate that reads "#CONFIDENT"), and arches integrated throughout the design of the salon that lend an artistic and spacious vibe to each room.

Sip on a bellini or snack on a macaron or two while you enjoy a styling packed with that delicious sea buckthorn berry scent - you'll leave feeling oh so #confident and wishing you could wake up with this hair every day.

Click through for more deets on the salon.

In addition to the perfectly spaced products lining the wooden shelves, the salon offers a variety of product kits that contain several amika products in a neat carrying case - ready for gifting or for treating yourself.

amika styleblow is located at 204 Wythe Avenue in Brooklyn, NY. The salon offers a menu of curated looks (some which are signature and some that are new for each season) from updos and braids with attitude to glam and beachy waves - there's something for long and short haired babes alike. Monthly memberships are also available.

Note: A selection of amika products are available at Sephora. For the full line of products, visit the brand website at loveamika.com.

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