HUGO Boss Massive Show for its BOSS Black Fall 2012 Collection
HUGO BOSS really knows put on a show which is no surprise because we know they host really lavish parties. Like really! On Friday, 1,500 guests including Tilda Swinton, actors Ryan Philippe and Matthew Goode, gathered at China’s National Agricultural Exhibition Center to view BOSS Black Fall/Winter 2012 collection. The massive production featured top models Carmen Kass, Sui He, Fei Fei Sun, Tyson Ballou, Chanel Iman, and Rock Ji, stomping down a 1,170-foot runway as lines of alternating LEDs flashed in the background.
“The Beijing fashion show undoubtedly ranks among the year’s top highlights for HUGO BOSS and represents a milestone in the company’s success on the Chinese and Asian markets,” said Philipp Wolff. It does indeed, the “Modern Luxury” show also marks the first time a fashion show is live streamed via 3D. Sadly, we weren’t in attendance but a peek at this incredible video has us feeling like we were there.
How is this for major? Some images from the show (all via Hugo Boss).