Brooklyn Decker, Vanessa Hudgens, Christian Siriano Celebrate MyHabit.com
So apparently it rained last night but based on the crowd that gathered last night at Skylight West it was impossible to tell. Last night, a mélange of socialites, tastemakers and of course fashion luminaries brave the rain and headed to the west side (we are positive they all had car service) to celebrate the official launch of MYHABIT.com, Amazon.com latest venture into the world of fashion and toast MyHABIT.COM limited-edition t-shirts designed by the 2011 CFDA Fashion Incubators.
Given the decidedly stylish nature of the event including music from DJ Alexandra Richards and the standard drinks, lite bites and the most beautiful décor – the venue was transformed into an uber chic oasis with these darling seating stations (think Sex and the City when the women are in the dessert)- is no surprise that some of fashion boldest names made an appearance. We spotted Vanessa Hudgens, Bibhu Mohapatra, Christian Siriano, Christian Cota, Fern Mallis, Fern Mallis, Brooklyn Decker, Waris Ahluwalia and a host of other notables carelessly mingling among without the usual haunt of celebrity photographers. The event ended with a special performance from Jenny and Johnny.
MYHABIT.com is a private sale site offering discounted rates of hand-picked selections from designer and boutique brands. Founded by Amazon.com, the site sets a new standard in convenience, offering free, instant membership; fast, free shipping and free returns on U.S. orders. The site also offers shoppers a complete fashion experience including 360-video shot on models, lavish photography and editorial segments.